The roof is a home’s first line of defense during a severe storm. So it is not surprising that homeowners, in areas where severe weather occurs frequently, are choosing a FORTIFIED roof to ensure the safety of their property and loved ones.
Roofing contractors who adopt FORTIFIED Home™ advanced construction standards are able to set themselves apart from their competition in several key ways.
Designing a Stronger Roof
“The roof is different from many parts of the home because it never gets a day off,” says Mark Zehnal, senior roofing specialist for the FORTIFIED Home program.
Zehnal, who has 30 years of experience in the roofing industry as a contractor, business owner, roofing inspector and code specialist, recently joined the Insurance Institute for Business & Home Safety (IBHS), who developed and administers the FORTIFIED program. As a roofing contractor in Miami-Dade County, he witnessed some of the $26 billion in damages and devastation caused by the Category 5 Hurricane Andrew in South Florida.
“While Florida actually has very strong building codes, in most places codes only offer minimum standards geared toward life safety, not property protection,” Zehnal says. “FORTIFIED exceeds the minimum standards, particularly when it comes to roofing.”
From his years of experience in the roofing industry, Zehnal notes “sealing the roof deck” is a valuable technique a roofer can take away from a FORTIFIED training session. This is a requirement that sets the FORTIFIED standards apart from typical building codes. Sealing the roof deck adds a layer of protection between the roof and the interior of the home that reduces water damage in the event the roof cover blows off during a storm. Learn more and see a sealed roof deck demonstration here.
Completing FORTIFIED Wise™ training is much more than gaining another accreditation or certificate for a “skills workshop.” When you get accredited with the FORTIFIED Home program, you are demonstrating that you are committed to your craft.
“FORTIFIED Wise training gives roofers a chance to align themselves with a program recognized for its excellence by the construction industry,” Zehnal says. “Plus, you have such a great team of people to guide you through the FORTIFIED methodology during and after the training.”
Delivering True Value
Homeowners want to work with a roofing contractor who is going to provide them with a quality product that will stand up to the tests of high wind, wind-driven rain and hail. And they’re starting to realize that there is something better out there than a “built to code” roof.
FORTIFIED training is a one-day commitment that will change your view on roofing forever and equip you to meet the growing demand for FORTIFIED-designated homes. Learn more about the FORTIFIED Home program at www.fortifiedhome.org.